howard binford\’s guide – The Infomercantile

Howard Binford was a journalism icon in the Fargo-Moorhead area during the 60s and 70s, training the media personalities of the future and publishing his own magazine. Late in life, Binford starting publishing his Howard Binford’s Guide in 1968, interviewing a series of locals who were quite obviously Binford’s friends, church acquaintances, advertisers, and co-chairs on local boards. Still, he was a bright and entertaining editorialist, and the magazine was actually useful to non-locals on holiday and residents alike.

Looking forward, Binford began to pass control to his assistants in 1984, sold the magazine to a local publisher in 1986, but his health got the better of him at the end of 1988 and he passed away. Without Binford, the Guide ended publication with the May 1989 issue. The Guide was clearly valuable to the community: most of the magazines I’ve collected were aquired in large lots — people saved years and years of the guide in their basement. I’ve got almost the entire 1980s uploaded, a good part of the 70s, but those 1/8th-size pre-1975 Guides are tough to find.

Howard Binford was a journalism instructor at Moorhead State University when he started his magazine: Howard Binford’s Guide, a free publication for tourists or other non-locals providing handy lists of places to eat and sleep, who’s performing in town, and other things of interest in the Fargo-Moorhead area. The magazine ran from 1968 until Binford died in 1989, with some changes throughout (as you’d expect in over 20 years of publishing), but the magazine kept its content and tone through the years. The magazine was sold to Kaye’s printing in 1986, and after Binford’s passing Kaye’s continued publishing as “Fargo-Moorhead Magazine” — after which they, themselves, were bought by the Fargo Forum. The magazine started in ’68 by a teacher continues today through the largest regional publisher in the Red River Valley.

Each Guide had a profile or interview with some local dignitary; hardly a whos-who of international fame, Binford wrote about an interesting group of local religious leaders, businessmen, regional government, and amateur performers.