Category:Advertising

As a paper lover, I enjoy advertising a lot. Maybe way too much. Sometimes, it's the only thing I look at in old magazines -- advertisements are far more ephemeral than even the articles in the magazines. People still go to magazines for research and reference, but the ads are there and then gone. They often move so fast -- changing even from one edition of the newspaper to another -- that they're chocked full of opportunities for hidden gems and long-forgotten icons and info. As for modern advertising: give me ten, twenty years, I'll have another look at it. Like the rest of you, I tune it out. Why be cajoled into buying something today, when you can reminisce about the kitchiness of the ad in a few years?